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Exhibiting should not be about 'renting' some space
and handing out brochures!
Effective B2B marketing is about building relationships with potential customers.
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The Capital Region Business Expo is designed to attract business decision makers who are hungry for information and inspiration to grow their business. We create an environment that encourages both education and networking for our delegates and exhibitors alike.
Exhibiting is about us getting you in front of hundreds of new customers so that you can create new relationships, generate leads, and build the profile of your business.
We anticipate an attendance of approximately 500 (based on the number of attendees to the 2007 inaugural expo) who will spend an average time of 5 hours at the event.
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What can you achieve?
Build a quality data-base of local business operators and the staff - business people who you have met with face-to-face and one-on-one
Build awaress of your product or service
Launch a new brand, product or service
Conduct direct sales
De-position a competitor
Demonstrate your product
Network with local business decision makers
Motivate and educate your staff
Raise your personal profile as well as your brand
Accelerate the buying decision
Conduct market research
Develop new business opportunities and form strategic alliances
Position your personnel as experts within their field
Look at the effectiveness of Expos .....
83% of visitors to a business to business expo are the decision maker or major influencer of the decision maker for their business*
72% of visitors to a business to business expo plan to make a purchase*
48% of visitors to a business to business expo come for information*
*From the Exhibition & Events Association of Australia
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